Something to smell today

Play-Doh-FragranceSomething to smell today.. ever so often something happens in my industry that causes me to jump up and celebrate. The time has come… playdough’s scent is trademarked. In the IP world, known as a scentmark.. this is a strategic move. In 2011 Hasbro tried to protect their brand by identifying the scent in a lawsuit from a company trying to duplicate their brand. To identify a brand from the specific scent is FINALLY worth protecting. The mark has been filed.. first steps… Celebration, the industry is growing, changing, this is a game changer and YES this is worth smelling… #noseknowsdesign #scentedlair #branding


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